Google Amps Up Video Quality With On2 Purchase

Google has announced that in an effort to improve the quality of its video websites such as YouTube and potentially Google Video, they intend to purchase video compression technology developer On2 Technologies.  The $106.5 million deal will utilize  On2′s video compression methods in order to boost the quality of its video library and tosses its hat into the ring regarding the future of online video in the burgeoning HTML5 standard.

Since 2007, Google has invested resources into improving online videos in attempts to keep up with HD technologies and direct competition from other online video sites that have already advanced their video playback standards to 720p and 1080p.