Systemax Launches A New And Improved Circuit City Website

While many mourned the death of an electronics giant in the recent Circuit City bankruptcy, Systemax Inc. saw it as an opportunity for expansion and purchased the flailing company. Now it has just relaunched the website for the store, CircuitCity.com, after finalizing its acquisition of the Circuit City trademark and domain name.

Systemax plans to utilize the new Circuit City website by offering lower prices, feature a large selection of electronics, and showcase exceptional customer service. This looks like a smart move on Systemax’s part, working to distance Circuit City from its tainted image of a large, over-priced retail giant.

Systemax Inc. is best known to most of us as the owner of TigerDirect.com and CompUsa. If this most recent acquisition goes in their favor, they will be solidifying their place as one of the largest online retailing companies in the country.